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Command Your Brand for Less than a Grand!
This includes Serve, Start, Systemize, Support, Stay, Strengthen, and Sell!
Why are You Here/
In 2011, Massachusetts Association of Realtors completed a survey.
The results found were that a high number of Realtors left before a three year period.
Many newer Realtors asked for more New Agent Training.
This resulted in a Strategic Pan for a Mentor Program with New Agent Training.
Every week we'll talk about one of th…
What to Look for in the Final Walk Through!
The time has finally come! You've looked at houses, found the perfect one made your offer and secured your mortgage, now it's time to sign the closing papers. There is one more step to do before the closing occurs, the final walk-through. This usually occurs 48 hours before the closing.What should you look for? While you might be tempted to just enjoy looking at your new house and all its possibilities, you really need to be looking over the house. In your purchase and sale, there might have be…
Starting Your Career
You have chosen to be a real estate professional. This is a career not a job. You will be successful in this career if you invest in yourself - your time, your energy, your focus and your money.Your Time - the next three months are critical but a long term business perspective will bring you the most success - time spent now on lead generation will come back to you many times over in the future.
Your Energy - you need to believe in you and practice that belief every day. Take a look from the outs…
Expanding Your Database Daily
How do you expand your database of potential clients? First, take another look at all of the people who provide services to you. Your hair stylist is providing you a service. Wouldn't it be great if you could do the same for her? Your mechanic is providing you a service, wouldn't it be great if you could do the same for him?Even if they are not currently in the market to buy or sell a home, you can still be of service by becoming their information source on all things real estate related. It may…
Be Wary of Internet Hoaxes and Scams!
Internet Scams and Hoaxes are Rampant today. There are viruses which come in the form of an e-mail from someone you "may" know, hoaxes which could be chain letters, false virus alerts, and scams asking you to visit a site and confirm your account information in order to receive money.A common type of scam is a fake e-mail from a bank, or other reputable source asking you to visit a website and enter personal information. Scammers take a lot of time to make these e-mails look professional, and th…
The Power of Google Drive!
What is Google Drive and how can it make you a better agent? Well, Google Drive is a system to help you organize your paperwork and have it available on the Google Cloud and accessible from any of your devices at any time.Paperless is the new catchword and Google Drive can help you achieve this. It goes hand in hand with GMail and is very easy to use. When you start your paperwork with a new client, whether it be a buyer or seller, you can open a new folder on your Google Drive with the address…
How to Up Your Marketing in Real Estate
Real estate marketing is a continual process. It is not something you do once and wait for the results. It is something you should be continually working on to grow your clientele.Set up your goals. Where do you see yourself in the near future? Your goals should be specific and reachable in a timely manner.
Define the group of people you would like to work with and set your goals to them.
Find your niche. Set yourself apart from other realtors in a certain area, such as commercial, multi-family, …
Turning Contacts into Customers
Now that you have been actively increasing your database, it is time to turn those contacts into customers. Of course, not all of them will become your customer and it is important to be able to discern those who potentially will in order to maximize your effort. One of the best way to do this is to rate their level of motivation with a brief personal phone call or drop by visit. Since you have already sent them a personal note and an item of value about the market, they know you and are already…Starting a Buyer Relationship
It's now time to take those leads you have generated and start to turn them into actual customers. Invite a potential buyer into the office to meet with you. This simple invite can go a long way in measuring their level of interest. If they are reluctant to take the time to meet with you in person, they may simply be curious about the market and not really ready to buy. That's okay, you can remain their resource for industry information until they are ready.
When you do meet with a buyer, yo…
Marketing Skills Matter
There are many places to market your listing. But no matter where readers are seeing it, careful, creative writing is what makes it effective. The real estate ad is often the beginning of your relationship with a buyer and it is important to make a good impression. How do you do that? Let's take a look at a few key points:
A clear, catchy headline - most people will at least read the headline and if it's good, they will want to read more. Be factual, but make it exciting as well.
Make i…
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