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Marketing Skills Matter!
Marketing Skills Matter!
You have several different options when deciding how to start marketing; no matter where readers are seeing your material, careful and creative writing is what makes it effective. As a real estate agent, you add is typically your first line of communication with your customer and it is important to make a good first impression. So how do you know where to begin? Lets take a look at a few key points:A clear catchy headline- create a headline that will grab someone's atte…
New Trend in Real Estate- Facebook Marketing!
A new trend in Real Estate is agents marketing properties through Facebook groups before posting on the MLS.
Currently brokers and agents in 13 markets are using private Facebook groups through preMLS.com to market new listings to other agents. According to Inman News, "Founder Frank Llosa, broker-owner of Falls Church VA based Frankly Real Estate Inc. hopes the network will attract 10-15% of all listings and thousands of agents in each market where it operates. Once the network generates some…How to Turn your Contacts Into Customers!
With mortgage rates and home prices shifting now is a great time to reconnect with your contacts and turn them into customers!
Not every contact will become a customer, so we've outlined some ways to distinguish motivation levels so you can better utilize your time. A great way to start would be writing a personal note or stopping by for a quick visit. This can be a very brief conversation or note just stating mortgage rates have changed and now is a great time to enter the market. This first c…
Stay Up To Date on Technology!
Technology is ever changing, as a Realtor you can significantly increase your value and put you a step ahead of the rest. Our buyers are more tech-savvy than every before and you need to make sure you are keeping up with the latest trends.
According to Curt Beardsley, Vice President of Product Marketing for Realtor.com, “Mobile is helping change consumer expectations; smartphones are the backbone of our daily media use and should be the starting point for designing consumer experiences wit…
Relationships Rule in Real Estate!
As you get busier and settle into your daily real estate routines, you can sometimes
forget to think back to the basics. Go back and take a look at our scorecard, Relationships
Rules in Real Estate. Throughout the busy hustle and bustle of our day, we often forget
how much people enjoy receiving a handwritten thank you note, or catching up with someone
over a cup of coffee. This month I challenge you to get yourself into the habit of writing
personal notes or thank you cards; you can sen…
NEW Trend, Rising Home Sales!
This week the Massachusetts Association of REALTORS ® reported that May sales have increased after several months of decline.
While housing inventories are still at a shortage, home sales have hit their highest level since November 2009. This inventory shortage has lead to bidding wars on properties, and they are not lasting long on the market. However according the 2013 MAR President, Kimberly Allard-Moccia, "We knew the buyers were out there in the late winter/early spring and now we’re seein…
Introducing Instagram Video!
How to utilize Instagram's new video feature...
This week the popular smart phone and ipad app Instagram launched a new video feature.
This latest update allows users to create a video up to 15 seconds while still being able to
utilize the filter tools.
“The real estate community has had a colorful presence among the photos in the Instagram
community, many of whom create large followings, close deals, lead generate and connect
with other local residents,” states Inman News.
This will…
SCORECARDS ARE A WAY TO STAY IN THE GAME!
SCORECARDS ARE A WAY TO STAY IN THE GAME!Inside this book are numerous 'scorecards' that have information regarding:
Sales
Technology
iPads (click on colored text, and it will take you there!)
Google+
Clouding
Business and Wellth Essentials....SO MUCH MORE!
The scorecards are sized to travel with your iPad, sturdy enough to lean against your computer, and short enough to absorb all in one sitting!
The information is available online under the 'Scorecard' tab.
The book is free if you have created a Premiu…
BUYERS AGENT EARN A MINI IPAD ~ HERE'S THE SCOOP!
Buyer's Agents can now earn a Mini iPad!Recently, we ran a promotion with BOLD Moves Real Estate REALTORS, in which the
associates were able to earn an iPad for selling a property by a certain period. The response was overwhelming and an enormous success.
We are now offering a similar opportunity to any Realtor who is Buyer Agent for our qualified properties. How does the property qualify? If Kate (me) is a co-listing agent, it automatically qualifies. Many office REALTORS are also offering i…
Relationships Rule in Real Estate
httpv://youtu.be/9bJiCmD4O2s
Please take a look at these TIPS for Networking and building relationships!
Relationships are important in most sales professions, but even more so in real estate. Never pass up an opportunity to network and get to know the other agents. Whether this is through your local Realtor association activities, office events, or individual one-on-one contact that you initiate, it is essential. When you are involved in a real estate transaction there is nearly always someo…
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