Videos are a powerful way to market to your audience, and the possibilities are endless! You can create a video to market a specific property, highlight a happy customer or share information. But it seems that most people shy away from videos, whether it be fear of the unknown or it’s possible they’re camera shy. So we did some research and came up with great tips on how to start creating videos.
1. Define your audience– before you even pick up the camera and begin filming you need to decide who you want to reach.
2. Define your goal-decide what message you are trying to get across to your audience and how.
3. Pick a topic that has done well in a different format and convert that into a video!– Can’t think of anything new for a video? Use something you’ve already created, such as a video for a blog post that’s already been written.
4. Record yourself reading your script– Use your phone or whatever tool you have and practice!
5. What’s better than a video testimonial from a happy client? Ask your client is they wouldn’t mind giving you a two-minute testimonial. Short and sweet is the best. It doesn’t have to be perfect just genuine. Use your IPad and record them telling about their experience.
6.. Embed your video into your blog, website or share the link on your social networks– Share with your target audience and look for feedback.
for more tips to grow your real estate business or start your real estate career with Agent Rising Real Estate School. We offer online courses as well as live hours. We are offering a Live Bootcamp in January. Visit the website or call 508-997-8844 for more information and to sign up.